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The myth of the mainstream /
Conventional wisdom suggests that marketers should play it safe in a polarized culture and focus on potential customers who haven’t yet made up their minds — those in the middle, where the majority of the market is. But brand messaging can be more effective if it targets the su...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Cambridge, Massachusetts] :
MIT Sloan Management Review,
2023.
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| Edición: | [First edition] |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |