Do you have a corporate philanthropy strategy? : developing a strategic process for corporate philanthropy decision-making can boost a company's social impact and competitive edge /

Strategic corporate philanthropy — voluntary giving that builds on a company’s core competencies to both effect social impact and improve its competitive position — can be difficult for leaders to navigate. Based on their research, the authors have developed a framework to help business leaders dete...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Casajús-Burutaran, Ane (Autor), Ambos, Tina C. (Autor), Probst, Gilbert (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Place of publication not identified] : MIT Sloan Management Review, 2023.
Edición:[First edition].
Temas:
Corporations > Charitable contributions.
Business ethics.
Social responsibility of business.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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520 |a Strategic corporate philanthropy — voluntary giving that builds on a company’s core competencies to both effect social impact and improve its competitive position — can be difficult for leaders to navigate. Based on their research, the authors have developed a framework to help business leaders determine whether a philanthropic project is a good fit for their organization. By asking the right questions, leaders can best decide what, how, and where to engage in corporate philanthropy. 
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