Cargando…
Designing for behavior change : applying psychology and behavioral economics /
Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide s...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico Audiom |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
Ascent Audio,
2023.
|
| Edición: | Second edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000nim a22000007i 4500 | ||
|---|---|---|---|
| 001 | OR_on1389899140 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o h | ||
| 007 | sz zunnnnnuneu | ||
| 007 | cr nnannnuuuuu | ||
| 008 | 230711s2023 xx nnnn o i n eng d | ||
| 040 | |a ORMDA |b eng |e rda |e pn |c ORMDA | ||
| 020 | |a 9781663721259 |q (electronic audio bk.) | ||
| 020 | |a 1663721254 |q (electronic audio bk.) | ||
| 035 | |a (OCoLC)1389899140 | ||
| 037 | |a 9781663721259 |b O'Reilly Media | ||
| 050 | 4 | |a QA76.9.H85 | |
| 082 | 0 | 4 | |a 004.01/9 |2 23/eng/20230711 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Wendel, Stephen, |e author. | |
| 245 | 1 | 0 | |a Designing for behavior change : |b applying psychology and behavioral economics / |c Stephen Wendel. |
| 250 | |a Second edition. | ||
| 264 | 1 | |a [Place of publication not identified] : |b Ascent Audio, |c 2023. | |
| 300 | |a 1 online resource (1 audio file (12 hr., 45 min.)) | ||
| 306 | |a 124500 | ||
| 336 | |a spoken word |b spw |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 344 | |a digital |2 rdatr | ||
| 347 | |a audio file |2 rdaft | ||
| 511 | 0 | |a Read by Danny Hughes. | |
| 520 | |a Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science-research that supports many products-to help your users achieve their goals using your product. In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness. - Learn the three main strategies to help people change behavior - Identify behaviors your target audience seeks to change-and obstacles that stand in their way - Develop effective designs that are enjoyable to use - Measure your product's impact and learn ways to improve it - Combine behavioral science with data science to pinpoint problems and test potential solutions. | ||
| 588 | 0 | |a Online resource; title from title details screen (O'Reilly, viewed July 11, 2023). | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Human-computer interaction. | |
| 650 | 0 | |a User-centered system design. | |
| 655 | 7 | |a Audiobooks. |2 lcgft | |
| 700 | 1 | |a Hughes, Danny, |e narrator. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781663721259/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||