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Designing for behavior change : applying psychology and behavioral economics /
Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide s...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
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| Formato: | Electrónico Audiom |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
Ascent Audio,
2023.
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| Edición: | Second edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science-research that supports many products-to help your users achieve their goals using your product. In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness. - Learn the three main strategies to help people change behavior - Identify behaviors your target audience seeks to change-and obstacles that stand in their way - Develop effective designs that are enjoyable to use - Measure your product's impact and learn ways to improve it - Combine behavioral science with data science to pinpoint problems and test potential solutions. |
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| Descripción Física: | 1 online resource (1 audio file (12 hr., 45 min.)) |
| Tiempo de Juego: | 12:45:00 |
| ISBN: | 9781663721259 1663721254 |