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Bed, bath & bankruptcy : lessons for senior leaders : research reveals that a focus on finances is no substitute for creating customer value when a company is struggling /

A survey of more than 1,600 Bed Bath & Beyond shoppers reveals why a business recovery strategy set in motion by a new management team in 2019 failed: The BB&B leadership team’s focus on cost cutting overlooked the importance of creating value for customers. The story of the retai...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Knowles, Jonathan (Autor), Baris, Russell (Autor), Hunsaker, B. Tom (Autor), Ettenson, Richard (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Place of publication not identified] : MIT Sloan Management Review, 2023.
Edición:[First edition].
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:A survey of more than 1,600 Bed Bath & Beyond shoppers reveals why a business recovery strategy set in motion by a new management team in 2019 failed: The BB&B leadership team’s focus on cost cutting overlooked the importance of creating value for customers. The story of the retailer’s bankruptcy is a cautionary tale for other businesses that are struggling to adapt and at risk of losing sight of customer value creation amid increased competition in a changing market.
Notas:Reprint #64440.
Descripción Física:1 online resource (9 pages) : illustrations