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Simply put : why clear messages win--and how to design them /
"Stop complicating everything! Simple messages and ideas are more powerful, more memorable, and win people over. We often sabotage ourselves by using complicated words and ideas to make our message seem more important. Do you want your colleagues and customers to listen to you? Entrepreneur and...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oakland, CA :
Berrett-Koehler Publishers,
[2023]
|
| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a22000008i 4500 | ||
|---|---|---|---|
| 001 | OR_on1381095191 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 230414s2023 cau ob 001 0 eng | ||
| 010 | |a 2023009698 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCF |d YDX |d ORMDA |d OCLCO | ||
| 020 | |a 9781523004713 | ||
| 020 | |a 1523004711 | ||
| 020 | |a 9781523004690 |q (pdf) | ||
| 020 | |a 152300469X | ||
| 020 | |a 9781523004706 |q (epub) | ||
| 020 | |a 1523004703 | ||
| 020 | |z 9781523004683 |q (paperback) | ||
| 035 | |a (OCoLC)1381095191 | ||
| 037 | |a 9781523004706 |b O'Reilly Media | ||
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a HF5718 |
| 082 | 0 | 0 | |a 658.4/5 |2 23/eng/20230602 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Guttmann, Ben, |e author. | |
| 245 | 1 | 0 | |a Simply put : |b why clear messages win--and how to design them / |c Ben Guttmann. |
| 250 | |a First edition. | ||
| 263 | |a 2310 | ||
| 264 | 1 | |a Oakland, CA : |b Berrett-Koehler Publishers, |c [2023] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Part 1: why simple wins -- Our stupid brains in our busy world -- The case for simplicity -- The crime of complicated -- Part 2: how to get simple -- Beneficial: the hole, not the drill -- Focused: fighting the Frankenstein idea -- Salient: constraints breed creativity -- Empathy: welcoming the enlightened idiot -- Minimal: say shit without the bullshit. | |
| 520 | |a "Stop complicating everything! Simple messages and ideas are more powerful, more memorable, and win people over. We often sabotage ourselves by using complicated words and ideas to make our message seem more important. Do you want your colleagues and customers to listen to you? Entrepreneur and teacher Ben Guttmann provides simple tools and practices to make everything you do and say work better by "keeping it simple.""-- |c Provided by publisher. | ||
| 588 | |a Description based on print version record and CIP data provided by publisher; resource not viewed. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Business communication. | |
| 650 | 0 | |a Interpersonal communication. | |
| 650 | 0 | |a Simplicity. | |
| 650 | 6 | |a Communication dans l'entreprise. | |
| 650 | 6 | |a Communication interpersonnelle. | |
| 650 | 6 | |a Simplicité. | |
| 650 | 7 | |a Business communication |2 fast | |
| 650 | 7 | |a Interpersonal communication |2 fast | |
| 650 | 7 | |a Simplicity |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Guttmann, Ben. |t Simply put |b First edition. |d Oakland, CA : Berrett-Koehler Publishers, [2023] |z 9781523004683 |w (DLC) 2023009697 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781523004706/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a YBP Library Services |b YANK |n 305684201 | ||
| 994 | |a 92 |b IZTAP | ||