How e-commerce companies can reduce returns : research shows that product returns decrease when online shoppers receive orders in a single, consolidated delivery /

Online retailers frequently assume that pleasing customers requires shipping each item in an order as quickly as possible rather than assembling the entire order and delivering a consolidated shipment. But new research with an online fashion marketplace found that customers receiving consolidated sh...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Amorim, Pedro (Autor), Calvo, Eduard (Autor), Wagner, Laura (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Place of publication not identified] : MIT Sloan Management Review, 2023.
Edición:[First edition].
Temas:
Returning goods.
Consumer behavior.
Electronic commerce.
Retours (Commerce)
Consommateurs > Comportement.
Commerce électronique.
Consumer behavior
Electronic commerce
Returning goods
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Online retailers frequently assume that pleasing customers requires shipping each item in an order as quickly as possible rather than assembling the entire order and delivering a consolidated shipment. But new research with an online fashion marketplace found that customers receiving consolidated shipments were less likely to return items, lowering the retailer's logistics costs and improving sales. The authors suggest how to adapt fulfillment strategies in light of their findings.
Notas:"Reprint 64326."
Descripción Física:1 online resource (5 pages)

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