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The online marketplace advantage : sell more, scale faster, and create a world-class digital customer experience /
"Traditional ecommerce business models are stagnating; online marketplaces grew at more than twice the rate of digital commerce overall in 2020. Only businesses that create online marketplaces that mirror the experience at Amazon, Alibaba, and other platforms can expect to grow significantly. T...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2023]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
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| 008 | 221118s2023 njua o 001 0 eng | ||
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| 040 | |a DLC |b eng |e rda |c DLC |d YDX |d OCLCF |d N$T |d ORMDA | ||
| 020 | |a 9781119864837 |q electronic book | ||
| 020 | |a 1119864836 |q electronic book | ||
| 020 | |a 1119864828 |q electronic book | ||
| 020 | |a 9781119864820 |q (electronic bk.) | ||
| 020 | |z 9781119864745 |q hardcover | ||
| 029 | 1 | |a AU@ |b 000073794233 | |
| 035 | |a (OCoLC)1374318444 | ||
| 037 | |a 9781119864745 |b O'Reilly Media | ||
| 042 | |a pcc | ||
| 050 | 0 | 4 | |a HF5548.32 |b .C676 2023 |
| 082 | 0 | 0 | |a 658.8/72 |2 23/eng/20230329 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Corrot, Philippe, |e author. | |
| 245 | 1 | 4 | |a The online marketplace advantage : |b sell more, scale faster, and create a world-class digital customer experience / |c Philippe Corrot, Adrien Nussenbaum. |
| 264 | 1 | |a Hoboken, New Jersey : |b John Wiley & Sons, Inc., |c [2023] | |
| 300 | |a 1 online resource (xxiv, 199 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 520 | |a "Traditional ecommerce business models are stagnating; online marketplaces grew at more than twice the rate of digital commerce overall in 2020. Only businesses that create online marketplaces that mirror the experience at Amazon, Alibaba, and other platforms can expect to grow significantly. The Online Marketplace Advantage breaks that monopoly on technology and gives B2B and B2C businesses the tools and know-how they need to create enterprise platforms and compete with the Amazon machine. Readers will understand their marketplace business case and operations strategy, learn the components necessary for their success, and receive a playbook for implementation within a quarter. They'll learn execution and change management best practices from Mirakl partners in the field, and receive resources for onboarding third party sellers and logistics partners. And they'll have access to Mirakl's proprietary research, including its Enterprise Marketplace Index and Enterprise Marketplace Seller Report, and case studies from global leaders."-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on April 12, 2023). | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Electronic commerce. | |
| 650 | 7 | |a Electronic commerce. |2 fast |0 (OCoLC)fst00906906 | |
| 700 | 1 | |a Nussenbaum, Adrien, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Corrot, Philippe. |t Online marketplace advantage |d Hoboken, New Jersey : Wiley, [2023] |z 9781119864745 |w (DLC) 2022055654 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781119864745/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a EBSCOhost |b EBSC |n 3571800 | ||
| 994 | |a 92 |b IZTAP | ||