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Corporate explorer fieldbook : how to build new ventures in established companies /
"Corporate Explorer tells the story of how managers defy conventional wisdom to lead radical innovation from inside corporations. The positive reception to the publication of Corporate Explorer demonstrates the demand for practical resources to support managers building new businesses inside ex...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2023]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | "Corporate Explorer tells the story of how managers defy conventional wisdom to lead radical innovation from inside corporations. The positive reception to the publication of Corporate Explorer demonstrates the demand for practical resources to support managers building new businesses inside existing organizations. Managers in a wide range of companies, large and small, see the opportunities to leverage digital technologies to drive disruption growth. Many are schooled in popular innovation methodologies like Lean Startup and Design Thinking but have discovered that there is so much more needed to convert a good idea into a thriving, revenue generating business. Corporate Explorer provides an overarching framework, along with practical guidance, for how to manage this transition. However, there is no one right answer to this challenge which stretches across the disciplines of innovation, strategy, change, and leadership. Practitioners know that no one author has the whole answer' to such a broad set of issues, and they have a thirst for a practical resource that can bring the best input from across the corporate innovation community. The Corporate Explorer Fieldbook will fulfill this need by bringing a community of practitioners, advisors, and academics together to describe a great range of tools and techniques to support managers building new ventures inside corporations. It will feature chapters by heads of organizations who have adopted the Corporate Explorer strategy and have had immense success. They'll also share their pain points and the actions they took to work around their issues to achieve innovation. It will also feature a number of areas where readers can jot down their own list of strategies, action plans, etc."-- |
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| Descripción Física: | 1 online resource (xix, 251 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781394159239 1394159234 9781394159246 1394159242 |