New threats to the subscription model /

Proponents of the subscription model argue that it offers customers a better user experience and a lower barrier to access, while providers gain predictability and ease of communication with customers. But the risks of supply chain disruption and inflation are calling into question vendors’ ability...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Koenigsberg, Oded, 1964- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review, 2023.
Edición:[First edition].
Temas:
Direct selling.
Direct marketing.
Electronic commerce.
Vente directe.
Marketing direct.
Commerce électronique.
Direct marketing
Direct selling
Electronic commerce
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Proponents of the subscription model argue that it offers customers a better user experience and a lower barrier to access, while providers gain predictability and ease of communication with customers. But the risks of supply chain disruption and inflation are calling into question vendors’ ability to fulfill their service commitments to customers — and retain them — over the long term.
Notas:"Reprint 64311."
Descripción Física:1 online resource (6 pages)
Bibliografía:Includes bibliographical references.

Ejemplares similares