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The PR power of fessing up /
Organizations' corporate social responsibility efforts are facing closer scrutiny today than ever before. In recent years, a new reputation management strategy has emerged: the confession. The authors describe a study in which companies that confessed their inadequacy in confronting racial ineq...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Cambridge, Massachusetts] :
MIT Sloan Management Review,
2023.
|
| Edición: | [First edition]. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Soule, Sarah Anne, |d 1967- |e author. | |
| 245 | 1 | 4 | |a The PR power of fessing up / |c Sarah A. Soule and Lambert Zixin Li. |
| 246 | 3 | |a Public relations power of fessing up | |
| 250 | |a [First edition]. | ||
| 264 | 1 | |a [Cambridge, Massachusetts] : |b MIT Sloan Management Review, |c 2023. | |
| 300 | |a 1 online resource (5 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a "Reprint 64310." | ||
| 520 | |a Organizations' corporate social responsibility efforts are facing closer scrutiny today than ever before. In recent years, a new reputation management strategy has emerged: the confession. The authors describe a study in which companies that confessed their inadequacy in confronting racial inequity were rated as more socially responsible than organizations that did not issue such statements. Thus, a proactive approach can be more effective than a reactive strategy for building stakeholder trust. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Diversity in the workplace. | |
| 650 | 0 | |a Social responsibility of business. | |
| 650 | 0 | |a Racial justice. | |
| 650 | 7 | |a Diversity in the workplace. |2 fast |0 (OCoLC)fst00895719 | |
| 650 | 7 | |a Racial justice. |2 fast |0 (OCoLC)fst02021735 | |
| 650 | 7 | |a Social responsibility of business. |2 fast |0 (OCoLC)fst01122851 | |
| 700 | 1 | |a Li, Lambert Zixin, |e author. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/53863MIT64310/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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