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POP! : stand out in any crowd /
Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations? Popular author, consultant, and workshop leader Sam Horn i...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico Audiom |
| Idioma: | Inglés |
| Publicado: |
[Old Saybrook, Connecticut] :
Tantor Media, Inc.,
2023.
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| Edición: | [First edition]. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations? Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process-POP! (Purposeful, Original, Pithy)-to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers imaginations. |
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| Descripción Física: | 1 online resource (1 audio file (7 hr., 22 min.)) |
| Tiempo de Juego: | 07:22:00 |
| ISBN: | 9798765073414 |