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API analytics for product managers : understand key API metrics that can help you grow your business /
API Analytics for Product Managers is a concise and fast-paced guide to learning about every aspect of the process of researching, strategizing, marketing, and continuously measuring the effectiveness of APIs that will ensure you meet your SaaS business goals with ease.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Birmingham, UK :
Packt Publishing Ltd.,
[2023]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover
- Title Page
- Copyright and Credits
- Dedication
- Foreword
- Contributors
- Table of Contents
- Preface
- Part 1: The API Landscape
- Chapter 1: API as a Product
- Building with APIs
- Software-as-a-Service
- Establishing APIs as products
- Types of APIs
- Business models for API products
- Who builds APIs and who uses them?
- Notable API products that are shaping the API landscape
- Twilio
- Printful
- Twitter API
- Plaid
- Tealium
- IMDB
- Amazon Selling Partner API
- Postman
- Marqeta
- Defining success for a product
- Summary
- Chapter 2: API Product Management
- The role of the product manager
- Product thinking
- Stakeholder management
- Understanding the product life cycle
- Market research
- User research
- Experimentation and hypothesis testing
- Agile methodology
- Data analytics
- Customer feedback channels
- Types of product management roles
- The responsibilities of an API product manager
- Useful terminology for API product managers
- The short-term and long-term API strategy
- Development and release
- API governance and maturity
- API experience
- API analytics
- Summary
- Chapter 3: API Life Cycle and Maturity
- The API product life cycle
- API development workflow
- Stakeholder alignment
- Retiring an API
- API governance
- API governance through the API life cycle
- API maturity
- Case studies
- Summary
- Chapter 4: Building and Managing API Products
- APIs in the digital value chain
- Leading with the API strategy
- The API development team
- Managing an API as a product
- The API proposal
- Designing APIs
- Starting with an MVP
- Building and releasing APIs in an iterative way
- Building long-term and short-term roadmaps
- Summary
- Chapter 5: Growth for API Products
- Understanding what growth means for APIs
- Internal APIs
- Partner APIs
- Public APIs
- Identifying the target audience
- Methods to calculate TAM
- Marketing strategy
- Pricing strategy
- Sales strategy
- Product-led growth
- Community-driven growth
- Low-code and no-code integrations
- Summary
- Chapter 6: Support Models for API Products
- The producer and consumer life cycle
- Designing customer feedback loops
- Customer feedback at scale
- Setting customer expectations of support and SLAs
- Scale-based support models
- Support metrics
- Ticket volume
- Customer satisfaction (CSAT) score
- First response time
- Average resolution time
- Ticket volume to active user volume
- Segmentation of tickets
- Summary
- Part 2: Understanding the Developer
- Chapter 7: Walking in the Customer's Shoes
- Prioritizing user research
- Establishing user personas
- Mapping the developer's journey
- Discovery
- Evaluation
- Integration
- Testing
- Deployment
- Observability
- Determining customer touch points
- Identifying the points of friction and conversion
- Summary
- Chapter 8: Customer Expectations and Goals