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Web3 marketing : a handbook for the next Internet revolution /
"Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning,...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2023]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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|---|---|---|---|
| 001 | OR_on1365768173 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 221101s2023 nju ob 001 0 eng | ||
| 010 | |a 2022052844 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCF |d N$T |d UKAHL |d YDX |d TOH |d ORMDA |d OCLCO | ||
| 020 | |a 9781394171965 |q electronic book | ||
| 020 | |a 139417196X |q electronic book | ||
| 020 | |a 9781394172054 |q electronic book | ||
| 020 | |a 1394172052 |q electronic book | ||
| 020 | |z 9781394171958 |q hardcover | ||
| 029 | 1 | |a AU@ |b 000073385891 | |
| 035 | |a (OCoLC)1365768173 | ||
| 037 | |a 9781394171958 |b O'Reilly Media | ||
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a HF5415.1265 |b .C37 2023 |
| 082 | 0 | 0 | |a 658.8/72 |2 23/eng/20230124 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Cassatt, Amanda, |e author. | |
| 245 | 1 | 0 | |a Web3 marketing : |b a handbook for the next Internet revolution / |c Amanda Cassatt. |
| 264 | 1 | |a Hoboken, New Jersey : |b John Wiley & Sons, Inc., |c [2023] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users. As former CMO of ConsenSys then Founder and CEO of top web3 marketing firm Serotonin--Amanda Cassatt is in a unique position to tell this story, and delivers a remarkably clear, nontechnical guide to the history, key concepts, and still-evolving landscape of Web3. Cassatt explains how Web3 transforms time-tested approaches to marketing and brand-building, including how to build a Web3 community. This book is a must-read for professionals at any level in their Web3 careers--already working or investing in Web3, exploring what it means for their business, or considering a jump into something new--and for anyone who wants to understand the next internet revolution"-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on April 26, 2023). | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Cassatt, Amanda. |t Web3 marketing |d Hoboken, New Jersey : John Wiley & Sons, Inc., [2023] |z 9781394171958 |w (DLC) 2022052843 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781394171958/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH41317749 | ||
| 938 | |a EBSCOhost |b EBSC |n 3585501 | ||
| 994 | |a 92 |b IZTAP | ||