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The sales agility code : deploy situational fluency to win more sales /

"Companies know they need to equip their salespeople to compete in today's market, where buying decisions are more complex, differentiation between suppliers is difficult to discern and so much information is available...decision makers struggle to make sense of what they hear from any pot...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Vazzana, Michelle (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw Hill, [2023]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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100 1 |a Vazzana, Michelle,  |e author. 
245 1 4 |a The sales agility code :  |b deploy situational fluency to win more sales /  |c Michelle V. Vazzana and Lisa Sottosanti Doyle. 
264 1 |a New York :  |b McGraw Hill,  |c [2023] 
300 |a 1 online resource (xv, 280 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
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504 |a Includes bibliographical references and index. 
520 |a "Companies know they need to equip their salespeople to compete in today's market, where buying decisions are more complex, differentiation between suppliers is difficult to discern and so much information is available...decision makers struggle to make sense of what they hear from any potential partner. To the buyer, it all sounds like noise. For these reasons, the decades of research VantagePoint Performance has been conducting on high-performing sales managers and high-performing salespeople is more relevant today than it ever has been. VP recently analyzed the data they've been collecting on over 10,000 sellers and greater than 1,600 sales managers. What became glaringly obvious is that salespeople who could leverage all of their previous methodology trainings to determine the best approach are the ones who accomplish their growth targets. That ability to read the buyer, the situation, needs, and instinctively choose the best approach for each deal and situation is Sales Agility"--  |c Provided by publisher. 
588 |a Description based on online resource; title from digital title page (viewed on April 06, 2023). 
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650 0 |a Selling. 
650 0 |a Sales management. 
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650 7 |a Selling.  |2 fast  |0 (OCoLC)fst01111969 
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