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Visual Data Insights Using SAS ODS Graphics : a Guide to Communication-Effective Data Visualization /
SAS ODS graphics users will learn in this book how to visually understand and communicate the significance of data to deliver images for quick and easy insight, with precise numbers. Many charts or plots require the viewer to run the eye from a bar end or plot point to some point on an axis, and the...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berkeley, CA :
Apress L.P.,
2023.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Intro
- Contents
- About the Author
- About the Technical Reviewer
- Acknowledgments
- Introduction
- Part I: Design Principles
- Chapter 1: Principles of Communication-Effective Graphic Design
- Be Brief, Clear, Picturesque, and Accurate
- 3D Pie Charts Are Always Misleading
- 3D Bar Charts Are Anticommunicative
- Graphs Need Image and Precise Numbers
- A Usable Stacked Bar Chart Requires an Axis Table to Deliver the Precise Values
- A Clustered Horizontal Bar Chart Is Better Than a Stacked Bar Chart
- For Bar Charts, Horizontal Is Usually Better
- For a Line Plot with Discrete X Values, an X Axis Table Is an Alternative to Annotation
- Curve Labels Eliminate the Need for a Legend
- Show Them What's Important
- Show Them What's Important with Ranking
- Show Them What's Important with Subsetting
- Three Ways to Do Ranked Subsetting
- Simplicity Accelerates and Facilitates Visual Insights into Data
- A Sparse Graph Is Easily and Quickly Interpreted
- Inform the Viewer About the Key Data Points of a Multi-line Overlay Plot
- For a Trend, Usually Start the Y Axis at Zero
- For a Bar Chart, Unless There Are Negative Values, Always Start the Value Axis at Zero
- Use Maximally Simple Design to Focus on What's Important
- Tell Them What's Important with a Headline
- A Graph Footnote Does Not Need to Be Small
- Assure Text Readability
- Font Size and Font Weight Affect Readability
- Keep Text Horizontal
- Never Use Backgrounds-They Impair Readability
- Readability Depends on Display Situation
- A Graph Can Have a Companion Table
- Web Graphs
- Include Data Tips (a.k.a. Mouseover Text)
- A Web Graph Can Have a Companion Hyperlinked Excel Table
- A Web Graph Should Not Require Scrolling
- Summary
- Chapter 2: Principles of Communication-Effective Use of Color
- Avoid Red and Green for "Bad Versus Good"
- Color-Coding Data with a Multiple Shades of the Same Hue
- Use Color to Communicate, Not to Decorate
- Use of Color Can Confuse
- Establish and Use a Personal Color Palette for Consistency
- Beware of Color Names
- Benefits of Boring Black and White
- Color Requires Sufficient Mass to Be Distinguishable
- Never Use Background Images or Textured or Color Gradient Backgrounds
- Use a Plain Solid Color Background
- Provide High Contrast Between Text Color and Background Color
- Pie Charts and Color
- Emphasis Options for Colorless Text
- Choosing the Right Colors
- A Light Color Can Be the Right Color
- Uncolor Might Be the Right Color
- "Transparent" Color As the Right Color
- Color Differs on Different Media
- Color Systems
- RGB Colors
- HLS Colors
- Examples of Good Color Use
- Summary
- Part II: Widely Applicable Examples You Can Use
- Chapter 3: Introduction to SAS ODS Graphics
- Outer Structure of ODS Graphics Code in Examples
- Inner Structure of ODS Graphics Code
- Text Attributes Control in ODS Graphics