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Kellogg on marketing : the marketing faculty of the Kellogg School of Management /
"An overview of the most important topics in marketing from the faculty of Kellogg--the world #1 MBA program in marketing. Many faculty contributors are also industry veterans, including Jim Lecinski (former VP at Google), Kevin McTigue (former SVP at SapientRazorfish), and Tom O'Toole (fo...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2023]
|
| Edición: | Third edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | OR_on1356894925 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 221024s2023 njua ob 000 0 eng | ||
| 010 | |a 2022049586 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCF |d YDX |d N$T |d TEFOD |d ORMDA |d OCLCQ |d OCLCO | ||
| 019 | |a 1376260646 | ||
| 020 | |a 9781119906254 |q electronic book | ||
| 020 | |a 1119906253 |q electronic book | ||
| 020 | |a 9781119906261 |q electronic book | ||
| 020 | |a 1119906261 |q electronic book | ||
| 020 | |z 9781119906247 |q hardcover | ||
| 035 | |a (OCoLC)1356894925 |z (OCoLC)1376260646 | ||
| 037 | |a 72B3C77B-1517-4B60-836E-20E7C0AF4DB4 |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 037 | |a 9781119906247 |b O'Reilly Media | ||
| 042 | |a pcc | ||
| 050 | 0 | 4 | |a HF5415 |b .K4443 2023 |
| 082 | 0 | 0 | |a 658.8 |2 23/eng/20221230 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Kellogg on marketing : |b the marketing faculty of the Kellogg School of Management / |c edited by Alexander Chernev, Philip Kotler. |
| 246 | 3 | 0 | |a Marketing faculty of the Kellogg School of Management |
| 250 | |a Third edition. | ||
| 264 | 1 | |a Hoboken, New Jersey : |b John Wiley & Sons, Inc., |c [2023] | |
| 300 | |a 1 online resource (xiii, 417 pages) : |b illustrations (chiefly color) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 520 | |a "An overview of the most important topics in marketing from the faculty of Kellogg--the world #1 MBA program in marketing. Many faculty contributors are also industry veterans, including Jim Lecinski (former VP at Google), Kevin McTigue (former SVP at SapientRazorfish), and Tom O'Toole (former CMO of United Airlines). Kellogg on Marketing, 3d edition, explains both the basics of marketing and digital marketing as well as hot new topics like marketing on platforms (such as Amazon and Facebook), and how marketing can drive positive social change. Core topics in the book that every marketer should know include branding, data-drive-marketing, marketing for business growth and marketing strategy"-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on April 13, 2023). | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Marketing. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Marketing |2 fast | |
| 700 | 1 | |a Chernev, Alexander, |e editor. | |
| 700 | 1 | |a Kotler, Philip, |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Kellogg on marketing |b Third edition. |d Hoboken, New Jersey : Wiley, [2023] |z 9781119906247 |w (DLC) 2022049585 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781119906247/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a EBSCOhost |b EBSC |n 3590055 | ||
| 994 | |a 92 |b IZTAP | ||