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Luxury fashion brand management and sustainability : unifying fashion with sustainability /
"This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and most importantly, the application of sustainable models to the industry. It also highlights what makes brands fai...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge,
2023.
|
| Edición: | First Edition. |
| Colección: | Mastering fashion management
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | OR_on1355648467 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 221219s2023 nyu ob 001 0 eng | ||
| 010 | |a 2022060002 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d UAB |d OCLCO |d TYFRS | ||
| 020 | |a 9781003124184 |q (ebook) | ||
| 020 | |a 1003124186 | ||
| 020 | |a 9781000893304 |q (electronic bk. : EPUB) | ||
| 020 | |a 1000893308 |q (electronic bk. : EPUB) | ||
| 020 | |a 9781000893281 |q (electronic bk. : PDF) | ||
| 020 | |a 1000893286 |q (electronic bk. : PDF) | ||
| 020 | |z 9780367643584 |q (hardback) | ||
| 020 | |z 9780367643607 |q (paperback) | ||
| 024 | 7 | |a 10.4324/9781003124184 |2 doi | |
| 035 | |a (OCoLC)1355648467 | ||
| 037 | |a 9781003124184 |b Taylor & Francis | ||
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a HD9999.L852 |
| 072 | 7 | |a BUS |x 070090 |2 bisacsh | |
| 072 | 7 | |a BUS |x 043000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 041000 |2 bisacsh | |
| 072 | 7 | |a KNSX |2 bicssc | |
| 082 | 0 | 0 | |a 658.8 |2 23/eng/20221219 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Mitterfellner, Olga, |d 1978- |e author. | |
| 245 | 1 | 0 | |a Luxury fashion brand management and sustainability : |b unifying fashion with sustainability / |c Olga Mitterfellner. |
| 250 | |a First Edition. | ||
| 264 | 1 | |a New York : |b Routledge, |c 2023. | |
| 300 | |a 1 online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a Mastering fashion management | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and most importantly, the application of sustainable models to the industry. It also highlights what makes brands fail and how they can become more resilient. The key content covers the heritage of luxury brands, the importance of craftsmanship and creative direction, the role of luxury conglomerates, cultural awareness and internationalisation, risks of failure and opportunities for revitalisation as well as the application of sustainable measures for a resilient and ethical brand future. Each chapter includes a combination of industry insights, case studies or expert interviews. Coupled with theory frameworks and business models, these examples and case studies show how sustainable models can be applied to existing luxury brands and how practices can be embedded into the brand concept. Students are encouraged to think about opportunities and solutions, unique to luxury brand management, and will gain knowledge and skills for a successful future career. A truly global and holistic textbook, Luxury Fashion Brand Management and Sustainability should be core and recommended reading for advanced undergraduate and postgraduate students studying Luxury Fashion Management, Luxury Brand Management, Sustainable Fashion and Responsible Business, Fashion Marketing and Communications. Supplementary online resources include chapter-by-chapter PowerPoint slides and a test bank"-- |c Provided by publisher. | ||
| 588 | |a Description based on print version record and CIP data provided by publisher. | ||
| 545 | 0 | |a Olga Mitterfellner isa Senior Lecturer in Fashion Business Management at the University of Westminster, UK, and a guest lecturer at several international universities. Olga is a Fellow of the Textile Institute and a member of the Association of Dress Historians. She is the author of Fashion Marketing and Communication (2019). She was trained at Central Saint Martins and has previously taught at London College of Fashion, University of the Arts London. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Luxury goods industry |x Management. | |
| 650 | 0 | |a Management |x Environmental aspects. | |
| 650 | 0 | |a Sustainable development. | |
| 650 | 6 | |a Produits de luxe |x Industrie |x Gestion. | |
| 650 | 6 | |a Gestion |x Aspect de l'environnement. | |
| 650 | 6 | |a Développement durable. | |
| 650 | 7 | |a sustainable development. |2 aat | |
| 650 | 7 | |a Management |x Environmental aspects |2 fast | |
| 650 | 7 | |a Sustainable development |2 fast | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industries / Textile Industry |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 776 | 0 | 8 | |i Print version: |a Mitterfellner, Olga, 1978- |t Luxury fashion brand management and sustainability |b First Edition. |d New York : Routledge, 2023 |z 9780367643584 |w (DLC) 2022060001 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781000893304/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a YBP Library Services |b YANK |n 305516616 | ||
| 994 | |a 92 |b IZTAP | ||