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High-velocity digital marketing : Silicon Valley secrets to create breakthrough revenue in record time /

67 percent of B2B buyers no longer prefer to interact with sales representatives when making purchasing decisions. Gathering information online is now the hallmark of the buying process. During his thirty-plus-year career, Steven Mark Kahan has developed a digital marketing blueprint that helps comp...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kahan, Steven Mark (Autor)
Otros Autores: Blaker, Lyle (Narrador)
Formato: Electrónico Audiom
Idioma:Inglés
Publicado: [Place of publication not identified] : Ascent Audio, 2022.
Edición:[First edition].
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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520 |a 67 percent of B2B buyers no longer prefer to interact with sales representatives when making purchasing decisions. Gathering information online is now the hallmark of the buying process. During his thirty-plus-year career, Steven Mark Kahan has developed a digital marketing blueprint that helps companies quickly increase revenue in brutally competitive markets. In High-Velocity Digital Marketing, he lays out how you can: set in motion a modern marketing strategy to dramatically increase revenue growth in record time; create content that resonates with your ideal target customers; drive more visitors to your website without paying for ads; build digital demand generation campaigns that quickly deliver more leads, sales pipeline, and revenue; improve your website to convert at least 5 percent of traffic to leads; leverage public relations so it contributes to revenue growth; and synchronize your sales and marketing teams in order to close prospects faster and at a higher rate. Marketing online is no longer one of the ways to market-it is the way to do marketing. High-Velocity Digital Marketing is your essential, easy-to-implement guide to getting found online, providing the most critical information, and getting your buyers to purchase-fast. 
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