The limits of neuroscience in business : before investing in products or services that claim to provide business insights based on brain research, managers should understand several key issues with neuroscientific solutions /

Products and services that claim to provide business insights based on brain research are proliferating, but some of these applications may be of limited value. This article educates managers on some underlying issues with translating neuroscience findings into information that's useful for bus...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Horvath, Jared Cooney (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review, 2022.
Edición:[First edition].
Temas:
Neuromarketing.
Management > Psychological aspects.
Marketing > Psychological aspects.
Neurosciences.
Gestion > Aspect psychologique.
Marketing > Aspect psychologique.
Management > Psychological aspects
Marketing > Psychological aspects
Neuromarketing
Neurosciences
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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