Cargando…
Marketing for small B2B businesses how content creates marketing muscle and powers traditional and digital marketing /
Small business marketers don't need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
Apress,
[2022]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- The marketing mindset
- Defining your marketing goals
- Creating content that provides value
- Generating great content - from ideas to execution
- The content creation process
- Branding and design for content marketing
- Website technology, security, and privacy
- Your website as marketing hub
- Landing pages, lead magnets, and lead products
- Promoting your content - Email, social media, and beyond
- Measuring success - Metrics and analytics
- Systems for ongoing success
- Content marketing resources.