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Navigating the metaverse : a guide to limitless possibilities in a WEB 3.0 world /

"The Metaverse Economy will provide people or organizations with a guide to jump into this complex, fast-moving universe to spark a revelation that brands and businesses may lead to newfound revenue and consumer engagement in the medium with the potential to define a generation. The metaverse b...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Hackl, Cathy (Autor), Lueth, Dirk (Autor), Bartolo, Tommaso Di (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : Wiley, [2022]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • A primer on the metaverse
  • What is the metaverse economy?
  • Building a business case for the metaverse
  • Meet the metaverse consumers
  • New business opportunities in the metaverse
  • Key segments of NFT commercialization
  • NFT deep dive
  • Putting together an action plan
  • Perspectives on tomorrow's metaverse.