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Navigating the metaverse : a guide to limitless possibilities in a WEB 3.0 world /

"The Metaverse Economy will provide people or organizations with a guide to jump into this complex, fast-moving universe to spark a revelation that brands and businesses may lead to newfound revenue and consumer engagement in the medium with the potential to define a generation. The metaverse b...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Hackl, Cathy (Autor), Lueth, Dirk (Autor), Bartolo, Tommaso Di (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : Wiley, [2022]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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037 |a 9781119898993  |b O'Reilly Media 
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049 |a UAMI 
100 1 |a Hackl, Cathy,  |e author. 
245 1 0 |a Navigating the metaverse :  |b a guide to limitless possibilities in a WEB 3.0 world /  |c Cathy Hackl, Dirk Lueth, Tommaso Di Bartolo. 
264 1 |a Hoboken, New Jersey :  |b Wiley,  |c [2022] 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
520 |a "The Metaverse Economy will provide people or organizations with a guide to jump into this complex, fast-moving universe to spark a revelation that brands and businesses may lead to newfound revenue and consumer engagement in the medium with the potential to define a generation. The metaverse brings new opportunities for consumers and brands to interact and exchange in a digital frontier. The metaverse experience is truly open to consumers, creators, and companies. The main topics of the book will be the metaverse, the metaverse economy, business models in the metaverse, technology insights, digital assets (e.g. NFTs), cryptocurrency, strategy, and how companies and consumers will interact in the metaverse. The biggest point of the book addresses is the uncertainty or fear businesses have when entering a new market. There are changes to resource allocation, product development, business strategy, etc. We want to give businesses confidence to pursue projects in the metaverse and spark an ?aha moment.? We offer confidence by providing foundational knowledge that breaks down the metaverse, metaverse economy, consumer trends, business trends, and technology trends so businesses can build the best metaverse strategy and customer connections in this new market."--  |c Provided by publisher. 
588 |a Description based on print version record and CIP data provided by publisher; resource not viewed. 
505 0 |a A primer on the metaverse -- What is the metaverse economy? -- Building a business case for the metaverse -- Meet the metaverse consumers -- New business opportunities in the metaverse -- Key segments of NFT commercialization -- NFT deep dive -- Putting together an action plan -- Perspectives on tomorrow's metaverse. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Electronic commerce. 
650 0 |a Digital currency. 
650 0 |a Cryptocurrencies. 
650 0 |a Shared virtual environments  |x Economic aspects. 
650 0 |a Augmented reality  |x Economic aspects. 
650 0 |a Virtual reality  |x Economic aspects. 
650 0 |a Economic development  |x Technological innovations. 
650 0 |a Information technology  |x Economic aspects. 
650 6 |a Commerce électronique. 
650 6 |a Environnements virtuels partagés  |x Aspect économique. 
650 6 |a Réalité augmentée  |x Aspect économique. 
650 6 |a Réalité virtuelle  |x Aspect économique. 
650 6 |a Développement économique  |x Innovations. 
650 6 |a Technologie de l'information  |x Aspect économique. 
650 6 |a Monnaie électronique. 
650 6 |a Cryptomonnaie. 
650 7 |a cryptocurrencies.  |2 aat 
650 7 |a Economic development  |x Technological innovations  |2 fast 
650 7 |a Electronic commerce  |2 fast 
650 7 |a Information technology  |x Economic aspects  |2 fast 
700 1 |a Lueth, Dirk,  |e author. 
700 1 |a Bartolo, Tommaso Di,  |e author. 
776 0 8 |i Print version:  |a Hackl, Cathy.  |t Navigating the metaverse  |d Hoboken, New Jersey : Wiley, [2022]  |z 9781119898993  |w (DLC) 2022036182 
856 4 0 |u https://learning.oreilly.com/library/view/~/9781119898993/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
938 |a Askews and Holts Library Services  |b ASKH  |n AH40026550 
938 |a EBSCOhost  |b EBSC  |n 3273058 
994 |a 92  |b IZTAP