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Digital marketing fundamentals : OMCP's official guide to OMCA certification /

"Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content m...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Jarboe, Greg, 1949- (Autor), Bailey, Matt, 1969- (Autor), Stebbins, Michael, 1971- (Autor)
Otros Autores: Geddes, Brad (Contribuidor), Krause, Kim (Contribuidor), Krum, Cindy (Contribuidor), Kaushik, Avinash (writer of foreword.)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, Inc., [2023]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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100 1 |a Jarboe, Greg,  |d 1949-  |e author. 
245 1 0 |a Digital marketing fundamentals :  |b OMCP's official guide to OMCA certification /  |c Greg Jarboe, Matt Bailey, Michael Stebbins with Brad Geddes, Kim Krause, and Cindy Krum ; foreword by Avinash Kaushik. 
264 1 |a Hoboken, New Jersey :  |b John Wiley & Sons, Inc.,  |c [2023] 
300 |a 1 online resource (x, 438 pages) :  |b illustrations (chiefly color) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
520 |a "Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Bootcamp: The All-In-One Guide to Mastering OMCP Certification Standards, veteran digital media and marketing expert Greg Jarboe delivers an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You'll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee"--  |c Provided by publisher. 
588 |a Description based on online resource; title from digital title page (viewed on March 30, 2023). 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Internet marketing. 
650 0 |a Marketing  |x Data processing. 
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650 7 |a Marketing  |x Data processing.  |2 fast  |0 (OCoLC)fst01010187 
700 1 |a Bailey, Matt,  |d 1969-  |e author. 
700 1 |a Stebbins, Michael,  |d 1971-  |e author. 
700 1 |a Geddes, Brad,  |e contributor. 
700 1 |a Krause, Kim,  |e contributor. 
700 1 |a Krum, Cindy,  |e contributor. 
700 1 |a Kaushik, Avinash,  |e writer of foreword. 
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