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Manga guide to marketing /

"Marimo, comes home mentally drained after being laid off from her job. Her father runs Japanese candy business, facing a severe decline in customers and acquisition threat from a local competitor. One night, Marimo doses off in her bedroom. In her dream, she meets the mysterious duo of Rosie a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Yasuda, Takashi (Marketing consultant) (Autor)
Otros Autores: Shigematsu, Enju (Ilustrador)
Formato: Electrónico eBook
Idioma:Inglés
Japonés
Publicado: Hoboken, New Jersey : John Wiley & Sons, Inc., [2023]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"Marimo, comes home mentally drained after being laid off from her job. Her father runs Japanese candy business, facing a severe decline in customers and acquisition threat from a local competitor. One night, Marimo doses off in her bedroom. In her dream, she meets the mysterious duo of Rosie and Emo. From them, she learns how to rebuild her family's business through marketing, and starts to put it into practice, step by step"--
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:1394176147
9781394176151
1394176155
9781394176144