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Product-led growth companies find a new way to serve customers : companies from Zoom to Slack lean on the product itself to find customers, convert them to paying, and drive rapid expansion, without adding customer-facing staff.
Many companies are embedding processes like providing recommendations, taking orders, upselling and delivering services, with minimal customer contact. Key features of this approach, called product-led growth, or PLG, include free or very low-cost introductory pricing, with higher prices for more fu...
| Clasificación: | Libro Electrónico |
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| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Cambridge, Massachusetts] :
MIT Sloan Management Review,
2022.
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| Edición: | [First edition]. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |