Product-led growth companies find a new way to serve customers : companies from Zoom to Slack lean on the product itself to find customers, convert them to paying, and drive rapid expansion, without adding customer-facing staff.

Many companies are embedding processes like providing recommendations, taking orders, upselling and delivering services, with minimal customer contact. Key features of this approach, called product-led growth, or PLG, include free or very low-cost introductory pricing, with higher prices for more fu...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Libert, Barry (Autor), Davenport, Thomas H., 1954- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review, 2022.
Edición:[First edition].
Temas:
New products > Management.
Production planning.
Product management.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

LEADER 00000cam a22000007i 4500
001 OR_on1348692209
003 OCoLC
005 20231017213018.0
006 m o d
007 cr cnu|||unuuu
008 221025s2022 maua o 000 0 eng d
040 |a ORMDA  |b eng  |e rda  |e pn  |c ORMDA  |d OCLCF 
024 8 |a 53863MIT64134 
029 1 |a AU@  |b 000072866320 
035 |a (OCoLC)1348692209 
037 |a 53863MIT64134  |b O'Reilly Media 
050 4 |a HF5415.15 
082 0 4 |a 658.5/75  |2 23/eng/20221025 
049 |a UAMI 
100 1 |a Libert, Barry,  |e author. 
245 1 0 |a Product-led growth companies find a new way to serve customers :  |b companies from Zoom to Slack lean on the product itself to find customers, convert them to paying, and drive rapid expansion, without adding customer-facing staff. 
250 |a [First edition]. 
264 1 |a [Cambridge, Massachusetts] :  |b MIT Sloan Management Review,  |c 2022. 
300 |a 1 online resource (7 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a Reprint #64134. 
520 |a Many companies are embedding processes like providing recommendations, taking orders, upselling and delivering services, with minimal customer contact. Key features of this approach, called product-led growth, or PLG, include free or very low-cost introductory pricing, with higher prices for more functionality (like what's offered by Zoom) and overall ease of use. The authors discuss successful PLG strategies and PLG's potential for both software and non technology firms. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a New products  |x Management. 
650 0 |a Production planning. 
650 0 |a Product management. 
650 7 |a New products  |x Management.  |2 fast  |0 (OCoLC)fst01036904 
650 7 |a Product management.  |2 fast  |0 (OCoLC)fst01078225 
650 7 |a Production planning.  |2 fast  |0 (OCoLC)fst01078339 
700 1 |a Davenport, Thomas H.,  |d 1954-  |e author. 
856 4 0 |u https://learning.oreilly.com/library/view/~/53863MIT64134/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
994 |a 92  |b IZTAP 

Ejemplares similares