Adopting the innovator's mindset : too many innovations fail because they're solutions looking for problems, not the result of a disciplined process /

Drawing on her new book, The Innovation Mindset, IBM Watson Health’s Lorraine Marchand discusses common mistakes leaders make in managing innovation. One of her key pieces of advice for managers: Ask, “What problem are we solving for the customer?” and then follow a disciplined process to design a c...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Marchand, Lorraine Hudson (Autor), Heichler, Elizabeth (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review, 2022.
Edición:[First edition].
Temas:
Product design.
Product management.
Technological innovations > Economic aspects.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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