Why innovators in China stay close to the market : businesses in China increasingly source their innovations from customers, competitors, and front-line employees, bucking trends seen elsewhere in the world /
Most large companies take a similar approach to corporate innovation, running it out of centralized innovation groups. But companies in China, both domestic and foreign, are much more likely to turn to market-facing sources of innovation, including customers, competitors, and front-line employees. C...
Clasificación: | Libro Electrónico |
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Autores principales: | Thompson, Neil C. (Autor), Bonnet, Didier (Autor), Greeven, Mark J. (Autor), Lyu, Wenjing (Autor), Jaballah, Sarah (Autor) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
[Cambridge, Massachusetts] :
MIT Sloan Management Review,
2022.
|
Edición: | [First edition]. |
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
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