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Why innovators in China stay close to the market : businesses in China increasingly source their innovations from customers, competitors, and front-line employees, bucking trends seen elsewhere in the world /
Most large companies take a similar approach to corporate innovation, running it out of centralized innovation groups. But companies in China, both domestic and foreign, are much more likely to turn to market-facing sources of innovation, including customers, competitors, and front-line employees. C...
| Clasificación: | Libro Electrónico |
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| Autores principales: | , , , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Cambridge, Massachusetts] :
MIT Sloan Management Review,
2022.
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| Edición: | [First edition]. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Most large companies take a similar approach to corporate innovation, running it out of centralized innovation groups. But companies in China, both domestic and foreign, are much more likely to turn to market-facing sources of innovation, including customers, competitors, and front-line employees. China's fast growth is producing a disproportionately large share of new customers for many industries, which demands an orientation toward generating ideas closer to customers to drive more market-led innovation. |
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| Notas: | Reprint #64117, Fall 2022 issue, vol. 64, no. 1. |
| Descripción Física: | 1 online resource (7 pages) : illustrations |
| Bibliografía: | Includes bibliographical references. |