How smart products create connected customers : the data streams generated by customers using smart, connected products can lead to new products and services /

Leaders of companies anchored in traditional value chains can drive growth by transforming their existing customers into digital customers. Digital customers' interactions generate streams of data that can be used to create fresh revenue and expand the scope of product and service businesses. T...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Subramaniam, Mohan (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review, 2022.
Edición:[First edition].
Temas:
Electronic commerce.
Business enterprises > Computer networks.
Commerce électronique.
Entreprises > Réseaux d'ordinateurs.
Business enterprises > Computer networks
Electronic commerce
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Leaders of companies anchored in traditional value chains can drive growth by transforming their existing customers into digital customers. Digital customers' interactions generate streams of data that can be used to create fresh revenue and expand the scope of product and service businesses. To achieve this, however, leaders must shift strategic priorities and develop new marketing, business, and revenue- and profit-generation models.
Notas:Reprint #64126.
Descripción Física:1 online resource (7 pages) : illustrations
Bibliografía:Includes bibliographical references.

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