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Time's up! : the subscription business model for professional firms /
"The world is moving from purchasing the means to enjoying access to the ends of products and services. Would you rather purchase health care or better health? School or education? Professionals are responsible for achieving a result rather than performing tasks. Yet today's professional f...
| Clasificación: | Libro Electrónico |
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| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2023]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- The Keynote and The Workshop: How to Read This Book
- Section I: The Keynote. Chapter One: What Got You Here Won't Get You There ... Thank Goodness!. Chapter Two: We All Have a Story-Here's a New One for You. Chapter Three: Time-Driven Sucks ... Impact-Drive Matters. Chapter Four: How Aretha Got It Right. Chapter Five: This Could Be the Best Business Question Ever. Chapter Six: Thank Goodness-A New "Definition" for ESG That Really Does Make a Difference. Chapter Seven: The On-Going Upward Spiral-Perhaps a Different Kind of Legacy
- Section II: The Workshop. Chapter Eight: A Renaissance: The Subscription Economy. Chapter Nine: The Direct Primary Care Disrupters. Chapter Ten: Business Model Evolution. Chapter Eleven: Purpose, Strategy, and Positioning. Chapter Twelve: Marketing, Innovation, and Risk. Chapter Thirteen: Customer Transformations. Chapter Fourteen: Two Timeless Truths and Two Theories. Chapter Fifteen: Pricing the Relationship. Chapter Sixteen: Customer Segmentation and Pricing Tiers. Chapter Seventeen: Pricing the Portfolio. Chapter Eighteen: Measurements and Moral Hazards. Chapter Nineteen: Subscription Business Income Statement and KPIs. Chapter Twenty: Knowledge Worker KPIs and the After-Action Review. Chapter Twenty-one: From Zero Defects to Zero Defections. Chapter Twenty-two: Adoption Models. Chapter Twenty-three: What's Next?