Epic content marketing : break through the clutter with a different story, get the most out of your content, and build a community in Web3 /

"From the "godfather of content marketing" this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3 When Epic Content Marketing was first published eight years ago, content marketing was just start...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Pulizzi, Joe (Autor), Piper, Brian (Web content consultant) (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw Hill, [2023]
Edición:Second edition.
Temas:
Marketing > Social aspects.
Social media.
Internet marketing.
Target marketing.
Marketing > Aspect social.
Médias sociaux.
Marketing sur Internet.
Cibles (Marketing)
social media.
Internet marketing
Marketing > Social aspects
Social media
Target marketing
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"From the "godfather of content marketing" this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3 When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach which includes everything from blogging to YouTube videos to social media is the core of most organizations' marketing plans"--
Descripción Física:1 online resource (xvi, 348, xxiv pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781264775491
1264775490

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