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Positioning : the battle for your mind /
"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning ..."--David Bohnett, Chairman and Founder of GeoCities A handsome edition of the origina...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Otros Autores: | |
| Formato: | Electrónico Audiom |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
McGraw Hill-Ascent Audio,
2001.
|
| Edición: | [First edition]. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cim a22000007i 4500 | ||
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| 020 | |a 9781639294763 |q (electronic audio bk.) | ||
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| 037 | |a 9781639294763 |b O'Reilly Media | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Ries, Al, |e author. | |
| 245 | 1 | 0 | |a Positioning : |b the battle for your mind / |c Al Ries, Jack Trout. |
| 250 | |a [First edition]. | ||
| 264 | 1 | |a [Place of publication not identified] : |b McGraw Hill-Ascent Audio, |c 2001. | |
| 300 | |a 1 online resource (1 audio file (04 hr., 08 min.)) | ||
| 306 | |a 040800 | ||
| 336 | |a spoken word |b spw |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 344 | |a digital |2 rdatr | ||
| 347 | |a audio file |2 rdaft | ||
| 511 | 0 | |a Read by Grover Gardner. | |
| 520 | |a "Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning ..."--David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals-including tens of thousands of Ries and Trout groupies, worldwide-the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking | ||
| 588 | 0 | |a Online resource; title from title details screen (O'Reilly, viewed September 27, 2022). | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Positioning (Advertising) | |
| 650 | 6 | |a Positionnement (Publicité) | |
| 650 | 7 | |a Positioning (Advertising) |2 fast | |
| 655 | 4 | |a Downloadable audio books. | |
| 655 | 7 | |a Audiobooks |2 fast | |
| 655 | 7 | |a Audiobooks. |2 lcgft | |
| 655 | 7 | |a Livres audio. |2 rvmgf | |
| 700 | 1 | |a Gardner, Grover, |e narrator. | |
| 700 | 1 | |a Trout, Jack, |e author. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781639294763/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||