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Every (repurposed) product has a story /
Using recycled or repurposed materials to make a new product can be a good sustainability strategy, but how can marketers increase the appeal of such goods to consumers? An experiment by two marketing scholars reveals that this appeal can be stimulated by explicitly telling just a little of the prod...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Cambridge, Massachusetts] :
MIT Sloan Management Review,
2022.
|
| Edición: | [First edition]. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a22000007i 4500 | ||
|---|---|---|---|
| 001 | OR_on1345253356 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cnu|||unuuu | ||
| 008 | 220920s2022 mau ob 000 0 eng d | ||
| 040 | |a ORMDA |b eng |e rda |e pn |c ORMDA |d OCLCF |d OCLCQ | ||
| 024 | 8 | |a 53863MIT64125 | |
| 029 | 1 | |a AU@ |b 000072790665 | |
| 035 | |a (OCoLC)1345253356 | ||
| 037 | |a 53863MIT64125 |b O'Reilly Media | ||
| 050 | 4 | |a HC79.E5 | |
| 082 | 0 | 4 | |a 338.9/27 |2 23/eng/20220920 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Kamleitner, Bernadette, |e author. | |
| 245 | 1 | 0 | |a Every (repurposed) product has a story / |c Bernadette Kamleitner, Carina Thürridl. |
| 250 | |a [First edition]. | ||
| 264 | 1 | |a [Cambridge, Massachusetts] : |b MIT Sloan Management Review, |c 2022. | |
| 300 | |a 1 online resource (5 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a "Reprint 64125." | ||
| 504 | |a Includes bibliographical references. | ||
| 520 | |a Using recycled or repurposed materials to make a new product can be a good sustainability strategy, but how can marketers increase the appeal of such goods to consumers? An experiment by two marketing scholars reveals that this appeal can be stimulated by explicitly telling just a little of the product’s history — and letting consumers spin the rest of the story. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Upcycling (Waste, etc.) | |
| 650 | 0 | |a Social responsibility of business. | |
| 650 | 0 | |a Sustainable development. | |
| 650 | 7 | |a Social responsibility of business. |2 fast |0 (OCoLC)fst01122851 | |
| 650 | 7 | |a Sustainable development. |2 fast |0 (OCoLC)fst01139731 | |
| 650 | 7 | |a Upcycling (Waste, etc.) |2 fast |0 (OCoLC)fst02040661 | |
| 700 | 1 | |a Thürridl, Carina, |e author. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/53863MIT64125/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||