The digital selling handbook : grow your sales by engaging, prospecting, and converting customers the way they buy today /

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Actionable advice for sales professionals and business owners for growing sales in today's increasingly virtual marketplace Rapid changes in where and how people live, work, and do business in recent years, have triggered major shifts in how customers shop for and buy virtually everything! Sale...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Stinnett, Bill (Autor)
Autor Corporativo: ProQuest (Firm)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw Hill Education, [2022]
Temas:
Selling > Technological innovations.
Electronic commerce.
Internet marketing.
Vente > Innovations.
Commerce électronique.
Marketing sur Internet.
Electronic commerce
Internet marketing
Selling > Technological innovations
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction
  • CHAPTER 1 Selling the Way Customers Buy Today
  • CHAPTER 2 Engaging Customers Early in Their Digital Buying Process
  • CHAPTER 3 Mastering Digital Selling and Content Development
  • CHAPTER 4 Designing Your Digital Selling Engine
  • CHAPTER 5 Building e-Relationships Throughout the Digital Buying Journey
  • CHAPTER 6 Creating a Magnetic Personal Brand
  • CHAPTER 7 Sales Prospecting in a Digital World
  • CHAPTER 8 Managing and Closing Deals Digitally

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