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Reinventing virtual events : how to turn ghost webinars into hybrid go-to-market simulations that drive explosive attendance /
"GTM Games creates hybrid events that are compelling and use innovative techniques like mash-ups and role reversals. It's invite only and membership based. This book will be a playbook on how to revamp and innovate with virtual events by an in-demand company making waves in this space. Jul...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2023]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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|---|---|---|---|
| 001 | OR_on1344494441 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 220824s2023 njua o 001 0 eng | ||
| 010 | |a 2022036315 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCF |d YDX |d ORMDA |d OCLCQ |d LANGC |d N$T |d OCLCQ |d OCLCO | ||
| 020 | |a 1394159269 |q electronic book | ||
| 020 | |a 9781394159277 |q electronic book | ||
| 020 | |a 1394159277 |q electronic book | ||
| 020 | |a 9781394159260 |q (electronic bk.) | ||
| 020 | |z 9781394159253 |q hardcover | ||
| 029 | 1 | |a AU@ |b 000072756601 | |
| 035 | |a (OCoLC)1344494441 | ||
| 037 | |a 9781394159253 |b O'Reilly Media | ||
| 042 | |a pcc | ||
| 050 | 0 | 4 | |a TK5102.5 |b .M465 2023 |
| 082 | 0 | 0 | |a 621.382 |2 23/eng/20220914 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Michael, Justin, |e author. | |
| 245 | 1 | 0 | |a Reinventing virtual events : |b how to turn ghost webinars into hybrid go-to-market simulations that drive explosive attendance / |c Justin Michael, Julia Nimchinski. |
| 264 | 1 | |a Hoboken, New Jersey : |b John Wiley & Sons, Inc., |c [2023] | |
| 300 | |a 1 online resource (xv, 272 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 520 | |a "GTM Games creates hybrid events that are compelling and use innovative techniques like mash-ups and role reversals. It's invite only and membership based. This book will be a playbook on how to revamp and innovate with virtual events by an in-demand company making waves in this space. Julia invented Go-To-Market cross-training, and it started a movement. Professionals traded roles and lives in interactive drills vs. flat webinar panels. The NTS pyramid of learning speaks to 90% retention when participants coach and teach each other in a real-world scenario vs. the prevailing status net flicks. At any moment, an audience member could be dropped into the drills. Competitors pitched sponsors. Venture Capitalists made cameos. Justin and Julia experimented with hybrid event structures that had never been seen before. The authors plan to share a blueprint of these secrets, strategies, and tactics exclusively in this playbook. This revolutionary book is not just a modern event manual being touted by some corporations to sell you software. They will reveal their secrets to generate one of the most commercially successful online series. The authors have already generated support and revenue from billion-dollar unicorns as sponsors (Outreach, ZoomInfo, Gong, Drift, 6sense) and featured bestselling authors with millions in book sales and audience. Examples include Oren Klaff (Pitch Anything), Latane̹ Conant, Aaron Ross (Predictable Revenue), Alice Heiman, Andy Paul (Real-Time Selling), and Mike Bosworth (Solution Selling)."-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on February 07, 2023). | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Teleconferencing. | |
| 650 | 0 | |a Business meetings. | |
| 650 | 0 | |a Special events |x Planning. | |
| 650 | 6 | |a Téléconférences. | |
| 650 | 6 | |a Réunions d'affaires. | |
| 650 | 6 | |a Événements spéciaux |x Planification. | |
| 650 | 7 | |a Business meetings |2 fast | |
| 650 | 7 | |a Special events |x Planning |2 fast | |
| 650 | 7 | |a Teleconferencing |2 fast | |
| 700 | 1 | |a Nimchinski, Julia, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Michael, Justin. |t Reinventing virtual events |d Hoboken, New Jersey : Wiley, [2023] |z 9781394159253 |w (DLC) 2022036314 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781394159253/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a EBSCOhost |b EBSC |n 3507725 | ||
| 994 | |a 92 |b IZTAP | ||