Key marketing metrics : the 50+ metrics every manager needs to know /

Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important m...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Bendle, Neil T. (Autor), Farris, Paul W. (Autor), Pfeifer, Phillip Edward, 1951- (Autor), Reibstein, David J. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Harlow, England : Pearson, [2021]
Edición:Third edition.
Temas:
Marketing research.
Marketing > Mathematical models.
Marketing > Recherche.
Marketing > Modèles mathématiques.
Marketing > Mathematical models
Marketing research
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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100 1 |a Bendle, Neil T.,  |e author. 
245 1 0 |a Key marketing metrics :  |b the 50+ metrics every manager needs to know /  |c Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein. 
246 3 0 |a 50+ metrics every manager needs to know 
246 3 |a Fifty plus metrics every manager needs to know 
250 |a Third edition. 
264 1 |a Harlow, England :  |b Pearson,  |c [2021] 
300 |a 1 online resource (491 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
520 |a Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge. In its third edition, this award-winning book now includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Marketing research. 
650 0 |a Marketing  |x Mathematical models. 
650 6 |a Marketing  |x Recherche. 
650 6 |a Marketing  |x Modèles mathématiques. 
650 7 |a Marketing  |x Mathematical models  |2 fast 
650 7 |a Marketing research  |2 fast 
700 1 |a Farris, Paul W.,  |e author. 
700 1 |a Pfeifer, Phillip Edward,  |d 1951-  |e author. 
700 1 |a Reibstein, David J.,  |e author. 
856 4 0 |u https://learning.oreilly.com/library/view/~/9781292360881/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
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