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Management communication : a case analysis approach /
"This new edition of Management Communication is a case-based textbook that introduces students to the strategic communication methods that are crucial to master in order for them to develop into effective and ethical managers at all levels of business. Effective communication skills are necess...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Routledge,
2023.
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| Edición: | 7th edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | "This new edition of Management Communication is a case-based textbook that introduces students to the strategic communication methods that are crucial to master in order for them to develop into effective and ethical managers at all levels of business. Effective communication skills are necessary for success in the business world, and O'Rourke has written a highly readable book filled with anecdotes and examples to engage students in the learning process. This seventh edition includes both classic and new features: The strategic approach is integrated throughout the book, allowing students to understand how a communicated message impacts the business as a whole. The new case studies provide students with hands-on experience of scenarios they will encounter in the real world, looking at global companies including Facebook and Nike. Further updates include new content on technology, corporate culture and disinformation. An ethical thread is woven through the text, demonstrating how ethical decision making can be applied in all aspects of communication. Chapters on intercultural communication, nonverbal communication and conflict management provide students with the skills to build relationships and influence stakeholders, key skills for any manager. This text will provide students with a well-rounded understanding of management communication and the support material ensures it serves as a complete resource for instructors"-- |
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| Descripción Física: | 1 online resource |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781003331490 1003331491 |