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The social impact advantage : win customers and talent by harnessing your business for good /
"Our society is at a crossroads. It is no longer enough to have the best product or the most value add for your customers. Today consumers are considering more than just product quality and price. They are looking at how your company aligns with their values, how tapped into the social climate...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw Hill,
[2023]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | "Our society is at a crossroads. It is no longer enough to have the best product or the most value add for your customers. Today consumers are considering more than just product quality and price. They are looking at how your company aligns with their values, how tapped into the social climate you are, and how authentic your social stances appear. To increase revenue and seize the competitive edge, your organization needs to embrace social causes and do it the right way"-- |
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| Descripción Física: | 1 online resource |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781264269693 1264269692 |