Employer branding Is the new marketing imperative /
Employees' leverage at their companies has only been increasing, as has their willingness to seek greener pastures elsewhere when their employer's values and actions don't reflect their own. It's no surprise, then, that building a brand that can attract and retain talent -- emplo...
Clasificación: | Libro Electrónico |
---|---|
Autores principales: | Chatterjee, Dipanjan (Autor), Bongarzone, Melissa (Autor), Schanne, Alex (Autor) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
[Place of publication not identified] :
MIT Sloan Management Review,
2022.
|
Edición: | [First edition]. |
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Ejemplares similares
-
Fizz : harness the power of word of mouth marketing to drive brand growth /
por: Wright, Ted, 1967-
Publicado: (2015) -
The 22 immutable laws of branding : how to build a product or service into a world-class brand /
por: Ries, Al, et al.
Publicado: (2002) -
Content Marketing -- Das Workbook /
por: Eschbacher, Ines
Publicado: (2021) -
Your brand, the next media company : how a social business strategy enables better content, smarter marketing, and deeper customer relationships /
por: Brito, Michael
Publicado: (2013) -
Improve your marketing to grow your business : insights and innovation that drive business and brand growth /
por: Hastings, Hunter
Publicado: (2007)