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Unlock the power of purpose : a new framework helps companies derive business value from a clear, consistent corporate purpose that drives collaboration innovation, and growth /

To benefit from corporate purpose, leaders need a deliberate, sustained approach to implementing it. The Purpose Strength Framework provides a set of three processes for doing so: purpose knowledge (ensuring that employees understand the purpose and its connection to business strategy), purpose inte...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Nalda, Álvaro Lleó de (Autor), Montaner, Alex (Autor), Edmondson, Amy C. (Autor), Sotok, Phil (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review, 2022.
Edición:[First edition].
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:To benefit from corporate purpose, leaders need a deliberate, sustained approach to implementing it. The Purpose Strength Framework provides a set of three processes for doing so: purpose knowledge (ensuring that employees understand the purpose and its connection to business strategy), purpose internalization (connecting the purpose with employees' values), and purpose contribution (measuring how the company has fulfilled its purpose and identifying how it can continue to do so).
Notas:Reprint #63427, Summer 2022 issue, vol. 63, no. 4.
Descripción Física:1 online resource (7 pages) : illustrations
Bibliografía:Includes bibliographical references.