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Everybody writes : your new and improved go-to guide to creating ridiculously good content /
"A hands-on blueprint for reliably creating page-turning content (without pulling out your hair) .In the revised and updated edition of Everybody Writes, veteran content marketer and author Ann Handley delivers expert guidance and insight into the process and strategy of content creation, produ...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley,
[2023]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | OR_on1341268584 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 220622t20232023njua ob 001 0 eng | ||
| 010 | |a 2022029677 | ||
| 040 | |a DLC |b eng |e rda |e pn |c DLC |d OCLCF |d YDX |d ORMDA |d ORE |d TOH |d OCLCQ |d UPM |d OCLCQ |d OCLCO | ||
| 019 | |a 1352475405 | ||
| 020 | |a 9781119854319 |q (epub) | ||
| 020 | |a 1119854318 |q (epub) | ||
| 020 | |a 9781119854326 |q (adobe pdf) | ||
| 020 | |a 1119854326 |q (adobe pdf) | ||
| 020 | |z 9781119854166 |q (hardback) | ||
| 035 | |a (OCoLC)1341268584 |z (OCoLC)1352475405 | ||
| 037 | |a 9781119854166 |b O'Reilly Media | ||
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a HF5415.1265 |b .H3578 2023 |
| 082 | 0 | 0 | |a 658.8/72 |2 23/eng/20220812 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Handley, Ann, |d 1963- |e author. | |
| 245 | 1 | 0 | |a Everybody writes : |b your new and improved go-to guide to creating ridiculously good content / |c Ann Handley. |
| 264 | 1 | |a Hoboken, New Jersey : |b Wiley, |c [2023] | |
| 264 | 4 | |c Ã2023 | |
| 300 | |a 1 online resource (xix, 412 pages) : |b illustrations (some color) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |2 rda | ||
| 500 | |a "Completely revised and expanded." | ||
| 504 | |a Includes bibliographical references (pages 397-406) and index. | ||
| 520 | |a "A hands-on blueprint for reliably creating page-turning content (without pulling out your hair) .In the revised and updated edition of Everybody Writes, veteran content marketer and author Ann Handley delivers expert guidance and insight into the process and strategy of content creation, production, and publishing. With practical, how-to advice designed to get results, this new edition features updated examples and developments, as well as a brand-new chapter on newsletters. In this book, you'll discover: How to attract and retain customers with stellar online communication . How to choose your words well, sparingly, and with an emphasis on honest empathy for your customers. Best practices for crafting credible, trustworthy content that's steeped in the tried-and-tested rules of modern journalism .Traditional marketing techniques just won't cut it anymore. In this latest edition of Everybody Writes, you'll find the strategies, techniques, tips, and tools you'll need to refine and upgrade your content marketing chops."--Provided by publisher. | ||
| 588 | |a Description based on print version record; title from PDF title page (viewed December 6, 2022). | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Business communication. | |
| 650 | 0 | |a Marketing. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Communication dans l'entreprise. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Business communication |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Handley, Ann, 1963- |t Everybody writes |b Second edition. |d Hoboken, New Jersey : Wiley, [2023] |z 9781119854166 |w (DLC) 2022029676 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781119854166/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a YBP Library Services |b YANK |n 303219637 | ||
| 994 | |a 92 |b IZTAP | ||