Marketing alternative investments /

"Master the process of effectively marketing alternative investments a critical but overlooked aspect of ensuring fund success"--

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dassani, Hemali (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : McGraw Hill, [2022]
Temas:
Investments.
Marketing > Cost effectiveness.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Intro
  • Cover
  • Title Page
  • Copyright Page
  • Dedication
  • Contents
  • Acknowledgments
  • Introduction
  • SECTION 1 FUNDAMENTALS
  • CHAPTER 1 Endowments and Foundations
  • CHAPTER 2 Pension Funds
  • CHAPTER 3 Family Offices
  • CHAPTER 4 Sovereign Wealth Funds
  • CHAPTER 5 Other Major Investor Categories and Gatekeepers
  • SECTION 2 FUNDRAISING IN PRACTICE
  • CHAPTER 6 Premarketing and Marketing-an Overview
  • CHAPTER 7 Premarketing and Marketing-Process, Tasks, and Priorities
  • CHAPTER 8 Documentation for Funds
  • CHAPTER 9 Pitchbooks and Presentations
  • CHAPTER 10 Placement Agents
  • CHAPTER 11 Effective Investor Relations
  • CHAPTER 12 Due Diligence
  • CHAPTER 13 Marketing Funds Globally and Marketing Global Funds
  • CHAPTER 14 Toolkit for Emerging Managers and Difficult Fundraises
  • SECTION 3 OTHER CONSIDERATIONS
  • CHAPTER 15 Technology in Alternatives Marketing
  • CHAPTER 16 Legal and Regulatory
  • CHAPTER 17 Fund Success Through Diversity
  • CHAPTER 18 Advice for Aspiring Marketers
  • Appendix
  • Notes
  • Index.

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