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Marketing alternative investments /

"Master the process of effectively marketing alternative investments a critical but overlooked aspect of ensuring fund success"--

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dassani, Hemali (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : McGraw Hill, [2022]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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020 |a 126463045X 
020 |a 9781264630455  |q (electronic bk.) 
020 |z 9781264627646  |q (hardcover) 
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082 0 0 |a 332.6  |2 23/eng/20220805 
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100 1 |a Dassani, Hemali,  |e author. 
245 1 0 |a Marketing alternative investments /  |c Hemali Dassani. 
264 1 |a New York, NY :  |b McGraw Hill,  |c [2022] 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
520 |a "Master the process of effectively marketing alternative investments a critical but overlooked aspect of ensuring fund success"--  |c Provided by publisher. 
588 |a Description based on print version record. 
505 0 |a Intro -- Cover -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Introduction -- SECTION 1 FUNDAMENTALS -- CHAPTER 1 Endowments and Foundations -- CHAPTER 2 Pension Funds -- CHAPTER 3 Family Offices -- CHAPTER 4 Sovereign Wealth Funds -- CHAPTER 5 Other Major Investor Categories and Gatekeepers -- SECTION 2 FUNDRAISING IN PRACTICE -- CHAPTER 6 Premarketing and Marketing-an Overview -- CHAPTER 7 Premarketing and Marketing-Process, Tasks, and Priorities -- CHAPTER 8 Documentation for Funds -- CHAPTER 9 Pitchbooks and Presentations -- CHAPTER 10 Placement Agents -- CHAPTER 11 Effective Investor Relations -- CHAPTER 12 Due Diligence -- CHAPTER 13 Marketing Funds Globally and Marketing Global Funds -- CHAPTER 14 Toolkit for Emerging Managers and Difficult Fundraises -- SECTION 3 OTHER CONSIDERATIONS -- CHAPTER 15 Technology in Alternatives Marketing -- CHAPTER 16 Legal and Regulatory -- CHAPTER 17 Fund Success Through Diversity -- CHAPTER 18 Advice for Aspiring Marketers -- Appendix -- Notes -- Index. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Investments. 
650 0 |a Marketing  |x Cost effectiveness. 
650 7 |a Investments.  |2 fast  |0 (OCoLC)fst00978234 
650 7 |a Marketing  |x Cost effectiveness.  |2 fast  |0 (OCoLC)fst01010183 
776 0 8 |i Print version:  |a Dassani, Hemali.  |t Marketing alternative investments  |d New York, NY : McGraw Hill, [2022]  |z 9781264627646  |w (DLC) 2022025939 
856 4 0 |u https://learning.oreilly.com/library/view/~/9781264630455/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
938 |a EBSCOhost  |b EBSC  |n 3377343 
994 |a 92  |b IZTAP