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Digital transformation payday : navigate the hype, lower the risks, increase return on investments /

"Customers want to work with organizations via their phone or computer, and organizations are spending huge amounts on the "Digital Transformation" required to deliver this seamless experience. But too often these digital projects don't pay off. This is the first researched-based...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bottke, Tim (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, Inc., [2023]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"Customers want to work with organizations via their phone or computer, and organizations are spending huge amounts on the "Digital Transformation" required to deliver this seamless experience. But too often these digital projects don't pay off. This is the first researched-based book to guide leaders through successful digital transformation"--
Descripción Física:1 online resource (xxiii, 216 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781119894186
1119894182
9781119894193
1119894190