Get in the game : how to level up your business with gaming, esports, and emerging technologies /

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"Get in the Game is the essential guide for marketers and business executives who seek to fast-track their understanding of gaming and esports, which are among the largest and fastest-growing consumer entertainment platforms yet remain largely opaque to decision makers across all industries. Wi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Stringfield, Jonathan (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, Inc., [2022]
Temas:
Video games industry.
Computer games > Economic aspects.
Computer games > Social aspects.
Strategic planning.
Technological innovations > Economic aspects.
Marketing.
Planification stratégique.
Innovations > Aspect économique.
marketing.
Computer games industry
Computer games > Social aspects
Marketing
Strategic planning
Technological innovations > Economic aspects
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
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Get in the game : how to level up your business with gaming, esports, and emerging technologies /
por Stringfield, Jonathan
Publicado 2022
Texto completo (Requiere registro previo con correo institucional)
Electrónico Audiom
Mostrar todas las versiones(2)

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