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The human side of innovation : the power of people in love with people /
"PepsiCo's and 3M's award-winning chief design officer reveals the secret to creating life-changing innovations: putting the human factor at the center of everything. In every industry, new technologies have lowered the barrier to entry like never before. Either you design exceptional...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oakland, CA :
Berrett-Koehler Publishers,
[2023]
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| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Introduction: Innovation Is an Act of Love
- Mapping the New World
- Dream Hunting
- Good Answers to the Wrong Questions
- Every Brand Touchpoint is a Potential Form of Content
- The Magic of Experiences
- A New Humanism
- The Unicorn's Entrepreneurial Gifts
- The Unicorn's Social Gifts
- The Unicorn's Enabling Gifts
- Fighting the Dictatorship of the Normal
- On the Hunt for Inspiration: Unexpected Mentors
- Conclusion: Designing Happiness.