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The human side of innovation : the power of people in love with people /
"PepsiCo's and 3M's award-winning chief design officer reveals the secret to creating life-changing innovations: putting the human factor at the center of everything. In every industry, new technologies have lowered the barrier to entry like never before. Either you design exceptional...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oakland, CA :
Berrett-Koehler Publishers,
[2023]
|
| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a22000007i 4500 | ||
|---|---|---|---|
| 001 | OR_on1328002688 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 220608s2022 cau ob 001 0 eng | ||
| 010 | |a 2022014861 | ||
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| 019 | |a 1351840734 | ||
| 020 | |a 9781523002917 | ||
| 020 | |a 1523002913 | ||
| 020 | |a 9781523002894 |q (pdf) | ||
| 020 | |a 1523002891 | ||
| 020 | |a 9781523002900 |q (epub) | ||
| 020 | |a 1523002905 | ||
| 020 | |z 9781523002887 |q (hardcover) | ||
| 029 | 1 | |a AU@ |b 000072067012 | |
| 035 | |a (OCoLC)1328002688 |z (OCoLC)1351840734 | ||
| 037 | |a 9781523002900 |b O'Reilly Media | ||
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| 082 | 0 | 0 | |a 658.5/752 |2 23/eng/20220608 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Porcini, Mauro, |e author. | |
| 245 | 1 | 4 | |a The human side of innovation : |b the power of people in love with people / |c Mauro Porcini. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Oakland, CA : |b Berrett-Koehler Publishers, |c [2023] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction: Innovation Is an Act of Love -- Mapping the New World -- Dream Hunting -- Good Answers to the Wrong Questions -- Every Brand Touchpoint is a Potential Form of Content -- The Magic of Experiences -- A New Humanism -- The Unicorn's Entrepreneurial Gifts -- The Unicorn's Social Gifts -- The Unicorn's Enabling Gifts -- Fighting the Dictatorship of the Normal -- On the Hunt for Inspiration: Unexpected Mentors -- Conclusion: Designing Happiness. | |
| 520 | |a "PepsiCo's and 3M's award-winning chief design officer reveals the secret to creating life-changing innovations: putting the human factor at the center of everything. In every industry, new technologies have lowered the barrier to entry like never before. Either you design exceptional products, brands and experiences, or somebody will beat you to it. And Mauro Porcini-PepsiCo's and 3M's first ever chief design officer-says, the key to real, world-changing innovation is to put people first. Putting people first requires what Porcini calls unicorns: people who are in love with people and who have a genuine fire in them to create meaningful solutions for actual human beings. In this book, he describes them, celebrates them, and details their superpowers so you can find them, hire them, grow them, and retain them. Some have qualities you might expect-the ability to dream and an attention to detail-but when was the last time you heard an executive ask prospective hires if they were kind or humble? Porcini uses his journey across startups and multinational corporations, through successes and failures, to create a handbook for modern innovators. This book is written by a celebrated designer, high-level corporate executive, and a decent human being"-- |c Provided by publisher. | ||
| 588 | |a Description based on print version record and CIP data provided by publisher; resource not viewed. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a New products. | |
| 650 | 0 | |a Industrial design. | |
| 650 | 0 | |a Design |x Human factors. | |
| 650 | 0 | |a Human engineering. | |
| 650 | 7 | |a Design |x Human factors. |2 fast |0 (OCoLC)fst00891275 | |
| 650 | 7 | |a Human engineering. |2 fast |0 (OCoLC)fst00963014 | |
| 650 | 7 | |a Industrial design. |2 fast |0 (OCoLC)fst01730190 | |
| 650 | 7 | |a New products. |2 fast |0 (OCoLC)fst01036889 | |
| 776 | 0 | 8 | |i Print version: |a Porcini, Mauro. |t Human side of innovation |b First edition. |d Oakland, CA : Berrett-Koehler Publishers, [2023] |z 9781523002887 |w (DLC) 2022014860 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781523002900/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a YBP Library Services |b YANK |n 303080662 | ||
| 938 | |a EBSCOhost |b EBSC |n 3219072 | ||
| 994 | |a 92 |b IZTAP | ||