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Make your brand matter : experience-driven solutions to capture customers and keep them loyal /
"Historically, consumer and B2B companies have made significant investments in defining and maintaining their brand identity. They worked to establish their brand promise, perception, and voice, establishing market positioning and differentiation to attract specific buying demographics. Once es...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2022]
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| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |